Story
#2
We can handle everything from development to sales, which is one of Brycen’s major strengths.
Cloud solutions that go beyond the common sense of logistics systems
One of Brycen’s in-house developed solutions “COOOLa®”. It is a cloud-based warehouse management system that pursues productivity in logistics and warehousing operations. The impetus for developing this product was an encounter with the president of a warehouse company. When I asked, I was told that the warehouse management system used by the company was costing 4 million yen a month. Fujiki, the representative, is surprised by the amount. Looking at the homepage of the system, it should be inexpensive, but in reality, the cost was accumulated at the time of introduction and customization at the time of specification change. If Brycen also utilizes offshore to develop, there is a possibility that the same or larger system can be operated for 2 million yen per month. Management systems in the logistics industry are often developed by logistics consulting companies on orders from software companies. However, as a matter of course, since I am not a software professional, I do not think about the production efficiency of software development. Therefore, the cost of customization to respond to each customer is high. That’s where the development team saw an opportunity. If Brycen, which has experience in contract development of logistics and knows the needs for various specification changes, develops and sells it, it is easy to exceed that common sense. In 2016, the company began developing a logistics system.
Development is going well. But I don’t know how to sell it.
What I was waiting for was a series of trial and error.
The development itself proceeded smoothly because we had been entrusted with the construction of the logistics system for some time. However, it is not a straightforward story. Although I have knowledge of logistics in development, it was a series of trial and error for things other than development, such as promotion measures. However, the spirit of “Brave Beyond Borders” runs through Brycen. I repeated the challenge with the idea that if I didn’t take a step, nothing would start. The aforementioned delivery to the first user proceeded smoothly, but it was extremely difficult until the order for the second user was decided. However, as he continues to take on challenges, a ray of light emerges. For Brycen, the customers are warehouse companies, and beyond the warehouse companies are shippers such as mail-order companies that are growing rapidly through e-commerce. There was a hint in such a commonplace. If shippers grow, the number of shipments will increase, and the sales of logistics and warehousing companies will increase. I understood that this would increase the system usage fee and Brycen would grow. Once you understand this, you will be able to clarify how to launch promotions, ad copy, and advertising methods. The number of inquiries gradually increased.
Customization pros.
That’s why the strategy is not to put profits on it.
In the case of logistics, the requirements change depending on the shipper’s wishes. But Brycen responded to all of them one by one. “COOOLa®” is a packaged product, but most customers customize it. Brycen is a software company, so we are professionals in customization. Therefore, if you pursue the efficiency of customization, you can achieve an overwhelming price advantage compared to other companies.
In general, when shipper A and shipper B of a logistics warehouse company have the same customization. Despite the same specification changes, each will charge 500,000 yen, for example. This was the norm in the logistics and warehousing industry. However, if Brycen is a professional in customization, if you want to deploy the customization of shipper A to shipper B, if you are a shipper of the same logistics warehouse company, you can take the strategy of charging only the initial customization fee. This was a major differentiator..
Brycen has yet another major advantage. It is differentiation from a cross-border EC and international perspective. “COOOLa®” is designed to be used in various languages, and you can select the language from the menu on the screen. Vietnamese people use “COOOLa®” in Vietnamese in a warehouse in Vietnam. The person who Japan it on the Japan uses the Japanese to check the work status of the warehouse in Vietnam. This is only possible because Brycen has the strength of offshore. We will utilize our long-standing offshore initiatives and our company’s strengths in our products and quality. It may be said that Brycen’s service is based on this strategy.
Overwhelming things that no other company can follow.
That is, we can do everything in-house.
Brycen’s strength is that it can do everything in-house. For example, it is great to be able to recognize images with in-house customization. At the warehouse site, barcodes are printed on the boxes of luggage. If the barcode reader can’t recognize it, the only way to recognize it is by looking at the shape and contents of the box. However, this leads to a lot of mistakes. Brycen can develop this image recognition and inspection solution in-house. Of course, major companies can do it, but it costs hundreds of thousands of yen for a camera and millions of yen for a recognition solution. But with Brycen, you can do it with a camera that costs a few thousand yen. In addition, the IoT device technology cultivated through contract development can be used to create a system that detects people who are likely to suffer from heat stroke in warehouses. These are the results of Brycen’s accumulated experience in system integration. This is a strength that software companies are developing, and it is something that logistics consulting companies cannot do in terms of cost. The possibilities are endless. We will increase the number of various options and expand them worldwide. Development began in 2016, and as of 2018, there are more than 100 shippers in Japan. Shippers use “COOOLa®” to like it and introduce it to another shipper. The number of shippers is increasing month after month. This chain of events is still growing.
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